Portfolio

Shop IBE

Shop IBE is the ecommerce side of Invisible Bead Extensions: the online store where certified stylists buy premium hand-tied and microweft hair, branded tools, beads and thread, and merchandise. A professional audience of salon owners and stylists, a curated catalog built for the IBE method, and a direct line to the education ecosystem. We support Shop IBE end-to-end: Shopify development, email design, paid campaigns, and ongoing SEO work, all tied into the broader IBE strategy. The job is to turn the education and community audience into repeat professional buyers, with campaigns and product launches (Kitsune, the Curly Collection, new tool drops) that keep the calendar full and revenue predictable.