Portfolio

Sam Villa®

Sam Villa is a renowned professional haircare tools and education brand, co-founded by industry icon Sam Villa and known worldwide for cutting and styling tools. A professional audience of stylists and salons, strong product sales, and an education arm that supports technique development at every stage of a stylist’s career. Sam Villa came to us after a website migration tanked their organic traffic. A classic SEO disaster: broken redirects, missing canonical tags, duplicated content, and search engines that no longer knew what to rank. We ran a full technical audit, fixed the redirects and canonicals, cleaned up duplication, restructured on-page content for relevance, and set up ongoing monitoring. The result: a 113% recovery of organic traffic and a site properly indexed for long-term search performance.