Portfolio

Goldie Locks®

Goldie Locks is a premium hair care brand built around hair extension wearers and the stylists who serve them. Scalp-to-ends products that protect natural hair and extensions at the same time, a strong professional education arm, and a loyal community of stylists who actually sell the line behind the chair. Goldie Locks and FJ Solutions have been working together for years on an omnichannel growth strategy. We started with a full technical SEO audit, moved into content marketing at scale (from one blog post per month to four optimized posts per week), and layered in weekly marketing operations to keep everyone aligned. The outcome: a 407% increase in organic traffic and an SEO foundation that keeps compounding.