AIIR Professional

AIIR Professional is a clean haircare brand founded by hairstylist Jenny Strebe, and the first crystal-infused haircare line on the market. Vegan, cruelty-free, salon-quality performance, wellness-forward rituals, and a customer who cares about both ingredients and intent. Sold through SalonCentric and direct-to-consumer. We support AIIR on the digital side of the funnel, with a focus on ecommerce experience and email marketing. The work keeps the site and campaigns consistent with AIIR’s mindful, ritual-forward brand voice while pushing on what actually moves the number: product page design, lifecycle email flows, and promotional calendar support that scales DTC revenue without breaking the premium positioning.