Portfolio

Kitsune® Hair

Kitsune is the premium microweft hair collection within the Invisible Bead Extensions (IBE) ecosystem, designed for certified stylists who want a lighter, more discreet installation without compromising on quality. The line includes signature pieces like the Kitsune Shoga Microweft, sold through the Shop IBE professional catalog. We treat Kitsune as its own launch and growth track inside the IBE world: Shopify theme customization dedicated to the collection, Klaviyo email marketing for stylist buyers, and Shopify SEO focused on microweft and premium hand-tied search queries. The goal is simple: give a premium sub-brand its own rhythm so every drop gets real runway, instead of getting lost inside the broader Shop IBE catalog.