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DAMA® by Nadia Ferreira

DAMA is the official fragrance of Nadia Ferreira, Miss Universe Paraguay 2021 and first runner-up at Miss Universe, launched in 2025. An oriental floral eau de parfum positioned as a tribute to modern Latin femininity, with a bi-color bottle, a handwritten note in every box, and a direct-to-consumer store from day one. We supported the DAMA launch on the digital side: ecommerce experience, email marketing, and campaign work. A new celebrity-led fragrance has one shot to get the launch right, so the focus was on a frictionless purchase flow, lifecycle emails that onboard the first buyers into long-term customers, and campaign support that can scale internationally as the Nadia Ferreira team expands beyond Paraguay.